Martin Dorey started 2 Minute Beach Clean after the storms of late 2013 and early 2014.

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I felt so overwhelmed with the mess on the beach at Crooklets that I decided I should try and do something. Unfortunately I couldn’t make it to all the local beach cleans so each time I went to the beach I started cleaning up a little and using the hashtag #2minutebeachclean. Somehow it got traction and became, for want of a better word, a “global movement”! It’s bonkers.’ The idea is now being used in Ireland, Israel, Puerto Rico, Norway, Spain and Greece, and 220 beach clean boards have been installed at beaches in Ireland and the UK.’

What inspires you? ‘Anyone who posts their #2minutebeachclean. Then there’s the idea of leaving this planet nicer than it was when I got here, if that’s possible. That’s enough to drive anyone, right?’

Describe yourself in 3 wordsDad, ocean-lover, writer.’